ABOUT ME

Hey there! I’m Luke Himmelsbach, and I’m a creator economy wizard nerd.

I specialize in connecting brands with the right creative partners. Not through gimmicks, but through storytelling that sticks. My path has been anything but linear, but it’s always been creative.

For the last five years, I have worked in most every facet of the creator economy; From writing scripts and producing viral content, to managing top creators, brand relationships & integrations, creating optimized systems for creator monetization, and even building products for content creators and brands.

I know this industry and all of its facets like the back of my hand.

I kicked off my career in traditional journalism, and quickly learned that being a journalist in big bad NYC doesn’t pay the bills.

Trying to find a way to pay my rent, I explored writing in the lifestyle content space, eventually landing a role as an Editorial Assistant. This role quickly evolved into me becoming the Managing Editor/Digital Director of an all new publication, Mensbook. In this role, I had the opportunity to not only write for a national publication, but also manage over 90 writers across 18 unique markets across the US. This experience can very much be described as learning how to swim with an anchor on, and I loved every second of it. Adapting to changes, rising to challenges, and working with an expansive team to manage all stakeholders became like a superpower of mine, and I love putting my powers to good use, with exciting brands.

After my years in the lifestyle writing space, I decided to explore a medium that was very hot at the time, and captured my attention as a new way of storytelling. I began my journey in the podcast space by trying on all the hats; from producer to editor, soundscape production and everything in between, I found that sitting in the producer’s seat was a perfect way to hone in on my storytelling skills while also allowing me to become hands on with content creators and brands. This role eventually allowed me the opportunity to start my own podcast production company, quickly collaborating with legendary content creators and massive brands in the podcast space.

Running this podcast production agency is what allowed me to begin exploring entrepreneurship even further, and begin my new startup geared towards helping content creators under my brand, CreatorPad.

I have been running CreatorPad as the COO for the last three years, and while running my own brand with a co-founder has been incredibly rewarding, I am ready for the chance to join a passionate team of creatives who all want to see the same thing: creators winning and getting solid deals, and brands being ecstatic with their collaborations.

In my next role, I hope to be the bridge between creators and brands while working on exciting projects that get real results.

Think I’m your guy? Reach out below!