I didn't start in partnerships, I started by writing hooks, editing tape, and managing chaos.
Before I ever thought about building systems for creator programs, I was hands-on in content creation: scripting viral videos, producing hit podcasts, managing writers in 18+ cities, and launching editorial and audio brands from the ground up.
That creative foundation is what makes me a different kind of creator partnerships lead. One who truly gets what creators need, what audiences want, and how brand relationships actually work.
Here’s a quick look at the kind of work that shaped me: